About this project
Show list of needs
This is the highest priority expense, the app itself. Expected cost of the development of the application and its administration system. We have an agreement with a team in Catalonia for the development... your support will allow us to give them the green light.
For the app to work, the code is not enough... it is necessary to install it on a server (which we must rent), make backups and perform server maintenance. This cost covers all these points, ensuring that the app will keep on working.
To ensure a minimum dedicated to the indispensable work of marketing, we put these €1000 as indispensable, leaving the rest of the budget for this topic (€5000) in the optional section.
Nowadays it is impossible to carry out a project, let alone one of this size, without proper presence in social networks. This item allows us to cover the costs of the marketing campaigns for the crowdfunding and the launch of the application. It includes payment for the design of the campaign to a local agency, payment for ads in RRSS, and for the management of the campaigns.
If it fell into the hands of the founding team, the visual design of the project would be worse than the Doña Cecilia's restoration; we were very close to put this in the essential expenses, but a friend helped us with a few resources with which to give a first push. This item covers the hiring of a graphic designer to advance in the company image and creation of visual resources for the app.
Recording and editing of promotional video
That beautiful video you see at the beginning of the crowdfunding... we in the founding team designed the concept and script, and did production work. But we needed someone who could handle the camera beyond the automatic mode to record the shots and do the editing; and someone who could appear on camera without being scary. These are such nice people that they told us "let's do the work, and if the project progresses, you can pay me something"... we crossed our fingers tight to be able to pay them back for their work.
Admin Panel builder
This covers the cost of the Laravel Nova software that the developers will use to build the Admin Panel for the app, which will allow us to control it. This is a tool which speeds-up the development process: these €100 cover a workload which, if done manually, would be >€300.
Round 1 Taxes and commissions
In order for us to invest the appropriate budget in the project, we must separate the costs of taxes and commissions. This item, for the 'Essential' set of costs, includes IRPF tax, Goteo's commission and the transaction fee that will be deducted by the banks.
App Stores Registration
Once the app is developed and installed on the server, it needs to be published on the Google Play Store and Apple's App Store. This item covers the registration costs on these platforms.
The operation of a project like ours and the necessary equipment requires several external online services: website provider, email provider, web domain, password manager, online workspace, VPN. This item covers those expenses that allow us to streamline workflows.
Trade name and trademark
Among the bureaucratic procedures required to start up such a project is to register both the trademark and the trade name. This item covers this procedure.
Round 2 Taxes and commissions
In order for us to invest the appropriate budget in the project, we must separate the costs of taxes and commissions. This item, for the 'Additional' set of costs, includes IRPF tax, Goteo's commission and the transaction fee that will be deducted by the banks.
In reality, clearly, we need muuuuuuuuuuuuuch more than €2000 for hiring and other expenses such as legal expenses and other bureaucratic stuff. We add this item to clarify that any money we get above the total budget foreseen here, will be destined to hiring and other relevant costs
Round 1 Rewards
In order for us to invest the appropriate budget in the project, we must separate the costs of the rewards and their shipments. This item covers the purchase of supplies (totebags, shirts, sweatshirts), the hiring of a local company for the printing, and shipping of the rewards related to the first round of crowdfunding.
To get our initial contact process with potential business partners going, we need nice cards that facilitate the exchange of info with the professionalism with which our businesses deserves to be treated.
Stickers for collaborating businesses
Many projects fail due to not facilitating the knowledge, explanation and diffusion of the service; these promotional stickers to be displayed in stores seek to address that failure. This item covers promotional stickers for crowdfunding and app launch. The sticker includes a QR that directs to the crowdfunding/downloading of the app.
Round 2 Rewards
In order for us to invest the appropriate budget in the project, we must separate the costs of the rewards and their shipments. This item covers the purchase of supplies (totebags, shirts, sweatshirts), the hiring of a local company for the printing, and shipping of the rewards related to the second round of crowdfunding.
|Total||€ 13.406||€ 29.109|
We asked ourselves... What do small local business have that giants can't compete with? What would it take to leverage those strengths so that small businesses can compete on less unfair terms? Our answer is FideloApp, the platform that seeks to bring together exclusively small neighborhood businesses; the micro and small businesses that, around the corner, sell coffee, books, fruit, haircuts, clothing, music, sports and dance accessories, food, office supplies... and anything else you can imagine. Shop with constant discounts in the small stores of the city. Finally, a way to offer REAL SUPPORT TO OUR NEIGHBORHOOD BUSINESSES.
How many times have you needed to buy something, had the desire to buy it in a local store and, because you couldn't find exactly where to get it, you ended up going to a mall or an online retailer??
We've had so many of those we can no longer remember... never again! Neighborhood Commerce is a wide and diverse network of quality products and services... and we know you know it. But we also know that it's not always easy to put to action your intention of buying local. Many businesses are on streets we don't know, they have little or no online presence, some are a little more expensive than we'd like (after all, they don't have the tax and financial advantages that the giants take advantage of). We decided to do something about it.
The initial step, the first version of our app, focuses on our Collaborative Dynamization & Loyalty model. It works similar to the usual loyalty formats, but with a collaborative twist where the interest relies: merchants actively share customers between them. As a customer, you get discount points for purchases at every store in our network... but those points can only be used for discounts at other stores, not the one where you earned them. We want you to move around and get to know them all! And we want to help strengthen the culture of local commerce, by offering economic incentives (discounts) and facilitating the location of businesses through a map exclusively with our small business partners.
Our commissions for businesses will be the lowest in the market. We are not satisfied with proposals in which small businesses 'win' at the cost of sacrificing important portions of their already reduced profit margin. Our platform is exclusively for micro and small businesses. We are not satisfied with proposals in which small businesses must compete with large and giant businesses in the same space. **Our model is based first and foremost on social innovation, with technology as a tool, not an end in itself. We are not satisfied with proposals that talk about trying to solve the problem but never question the fundamentals of the problem.
We seek to establish ourselves as a company of the Social and Solidary Economy, a model that will allow us to operate as a company but ensuring that the vast majority of our profits will be reinvested in achieving the social function of the project. Think of an NGO with more economic freedom... the vast majority we reinvest, but we can allocate a small part to profit sharing, which makes it easier for us to get external funders. The important thing is that the social objective, and not the profit, is the fundamental objective of the project.
We'll start in Barcelona, but a already exploring other Catalonian cities... and Madrid, Granada and many others! If this first step is successfull, we exepect to be seeing you soon in your corresponding cities :)
Description of the project. Main features, strengths and differentials.
Our goal is to create social, technological and organizational innovations and solutions that help small businesses compete and flourish in an economic ecosystem dominated by retail and service giants.
We believe that it is possible for small businesses to compete with the giants, but the necessary efforts cannot be undertaken by those businesses on their own... we want to take on that role.
What are we aiming for?
- Dynamize and strengthen the small neighborhood businesses --> using a collaborative tool in which each business 'sends customers' to other businesses.
- Improve the experience of people who want to support Neighborhood Commerce** --> offering a platform where they can easily locate and visit neighborhood businesses with constant discounts.
- Strengthen the culture of local and responsible consumption --> by offering a simple and intuitive app that requires little effort and has the potential to present real competition to the big box stores and online giants.
The first step for this is the Fidelo App. This first step marks the general characteristics of the project: socio-economic analysis with a pro-social perspective; creation of institutional and organizational solutions aligned with the needs and resources of small businesses; creation of technological solutions that make the designs arising from the previous points palpable. The starting point will be Barcelona, but we hope to soon be able to cover other cities in Catalonia and Spain Within a city, you can use the points of a neighborhood in any other ... and when we are in more cities, it will not matter where you got your points, you can use them in all cities where Fidelo is present and you happen to visit :)
The Fidelo app initially offers one main feature, which we call Collaborative Dynamization and Loyalty. Basically, each collaborating business offers you a discount for buying in the other businesses of the network.
- Buying in our partner stores generates you discount points → €10 = 1 point.
- If you have accumulated points, you can get discounts of between 5% and 15% in our partner stores. The discount is defined by each business according to their possibilities (we must protect their pockets).
- But... Points earned in one store can only be used for discounts in other stores in the network
- We want you to move and get to know them all! So that if you already visit one of these stores, you start visiting the rest... That's why "'you buy here but get the discount there".
- Each coffee helps you buy that book... the book gives you a discount for the sweater, and the sweater for the hairdresser.
- You'll have a map that shows only local businesses, and a search function
- We want to create a large network of neighborhood shops that will encourage customers and become a real alternative to giant department stores and online retailers.
It is essential that you help us to spread and share... In order for our small businesses to sustain these discounts... they need new customers!
Only together will we be able to beat the millions in marketing of the big companies.
Spread the word about this crowdfunding We want to depend as little as possible on big funders; this will give us the independence to always defend our social approach.
- We need, between all of us, to rescue small commerce... we can only achieve this if we manage to create a large network of customers committed to neighborhood commerce.
- In order to be able to sustain the discount structure, businesses will need more customers... share on social networks... let everyone know how much our small businesses have to offer! To recover the cost of offering discounts, our partner businesses need, on average, between 1 and 3 new customers who become regulars... help us get them to use Fidelo and visit a small business in our network... getting them to become regulars, that's on our side :)
Why this is important
The project is addressed to those of us who are Customers of small businesses, offering a tool that facilitates acting on a widely expressed sentiment: the intention to support neighborhood commerce.
It is also addressed to Businesses, offering a tool that represents an institutional and technological structure that seeks to improve their economic benefits through collaboration:
- aggregating and sharing customers
- creating a node in Social Networks that turns each individual communication effort into a message with collective impact
- creating a network of local businesses that can present itself as a real and functional alternative to the offer of large companies
- by offering them a network of committed customers
**We were quite upset during the lockdown when seeing the harsh situation of our neighborhood businesses and the anguish of the people who run them... while the news spoke about the extra millions that the retail giants were receiving.
Not only that... The 2020 SME Report ("Relato de la PYME") from the Ministry of Industry and Trade shows that, if we compare SMEs with large companies, taking 2007 as a base (value '1'), SMEs entered the pandemic at a significant disadvantage. By 2019, large companies had a value of 1.05 relative to the base value, while SMEs had 0.91. This tells us that the inequities affecting small businesses are accumulating. In addition, women- and youth-driven businesses are at greater risk than the overall average, according to data from the International Trade Center. All this implies that the Spanish economy may host (because it has hosted) a greater participation of small commerce, and that the competitive advantages of large companies have allowed them to widen the gap, reducing the scope of action of small neighborhood businesses. All of the above implies several challenges that we wanted to emphasize.
So we seriously asked ourselves what we could do to make it possible for neighborhood businesses to compete and flourish in these circumstances. The initial idea was to come up with some simple model that we could leave in their hands to improve their situation; something they could execute on their own and with little effort. But when there was an interesting enough idea, it was a big project. We sat down, discussed it and, agreeing that it was worthwhile, we started building it.
We want to bring change to the way we do business:
- making the dignity of our workers and collaborating businesses the main yardstick, with technology and economic benefit as means
- seeking models that allow collaborating businesses and people working for Fidelo to have part of the ownership of the company
- reinvesting the bulk of the profits in the fulfillment of the project's objective and not in the distribution to partners.
- growing collectively, promoting the creation of new initiatives that respond to concrete needs and expand the space of a humanist economy.
While this is the first time we are looking to execute a project this size, we do have a combination of experience and skills that position us well to undertake this project.
- We have a good understanding of the life of a start-up, including the initial stages, rapid expansion processes and the consolidated stage of controlled growth.
- We have experience in team management and expansion, and the creation of operational and work flows.
We also have experience and training in socio-economic and organizational analysis, as well as institutional design.
Probably the most relevant experience for this project is as citizens and consumers, who have seen in the midst of the pandemic the downturn of businesses in our neighborhoods; and the experience as workers, who know what they want to improve in the working place. We have experienced and applied various work methodologoies; we want to discard what is harmful; take what works and renew it under the principles of the Social and Solidarity Economy; and, where necessary, we seek to create that which doesn't yet exist in search of a more dignified life for all.
We are two Catalans and a Colombian who met working in the field of a technological start-up where we developed an excellent work dynamic and achievement of complex objectives, which led us to think about starting our own collective project.
Ferran: Bachelor in Public Management and Political Science, with experience in Customer Service and Corporate Training (instructional design, training delivery, training monitoring, workflow design). Some time ago he made an attempt to set up a server company; the project did not go ahead due to lack of technical and financial muscle at the time, but the experience was invaluable. He will be key in the design and implementation of workflows and products, as well as in the articulation of the work between teams.
Miquel: He has experience in Project Coordination and team leadership, in the travel industry/travel agencies (various positions), in Customer Service (back & front office), in Corporate Training & Development (Knowledge & Development), in quality monitoring. He has been leading the expansion and management of teams internationally and will be key in finding the talented and committed people we need, as well as in the implementation of our labor dignity objectives, which goes from recruitment to salaries and development within the company.
Daniel: Bachelor in Political Science with an emphasis on Political Marketing, Masters degree in International Cooperation and Development, Masters degree in Political Analysis and Institutional Consulting. Has experience in Socio-Sanitary Research, Cultural Project Management, language teaching, Customer Service, Corporate training, Team Coordination. Also has complementary training in: Decision models; Argumentation and critical reasoning. He will be key in the overall coordination of the project, its coherence and social and economic fit, as well as in the relationship of Fidelo with other entities.
From the founding team we will initially cover a variety of functions such as sales (search and management of collaborating businesses), incident management, or legal and bureaucratic aspects. We already have a team of developers in Catalonia with whom we only need the green light to start working... that depends on the resources of this crowdfunding :) Meanwhile, we are looking for other sources of funding to cover the 4-6 permanent positions that our service operation initially requires. We also have already active contact with some businesses that want to appear in the Fidelo app, and we are confident that the good progress of this crowdfunding will encourage many other businesses to take that step.
We want to take this opportunity to deeply thank all the people who have supported us by reviewing our ideas and offering perspective, listening to the endless pitches with patience, commenting with confidence and sincerity on the possible issues, providing volunteer work (which we hope to be able to compensate in the future). Special thanks to Lukumás Coffee & Doughnuts (c/Valldonzella, 36 -- IG: @lukumas) and La Principal Retro (c/Ferlandina, 37 -- IG: @laprincipalretro) for supporting our idea from the moment they heard about it... also to Librería Lata Peinada (c/De la Verge, 10 -- IG: @latapeinada) for their collaboration in the video... Small Neighborhood Businesses from El Raval; people who inspire us.