"Fighting the gender gap for a more equal world requires passion, dedication, information, resources, opportunity and mutual support. - Natalia San Juan, director Femnøise Association.
The music industry and its ecosystem, presents a precarious structure for women: average salaries well below the average salary, high temporality, few long career paths, lack of presence in certain trades or high positions, routines that do not encourage family reconciliation and a clear lack of representation both above and below the stages of festivals in Spain and the world.
And as if this were not enough, the arrival of the pandemic and its consequent economic crisis that punishes - and continues to punish - the cultural and nightlife sector, and especially women (as stated in the United Nations SDG5) It puts women in our sector in check and threatens a profound reversal of the small gains made so far.
Women creators and professionals who make up the music industry ecosystem, we need access faster than ever to more and better opportunities that redress the historic gender imbalance in this sector.
So let's take action, and this is where you are an essential link in providing the solution.
Our platform is designed in phases. The first phase femnøise went live in August 2020, to create COMMUNITY. We wanted to know and group together the women and dissidents who are part of the music ecosystem, to know where they are and what kind of activity they carry out. To do this, we created a large global map that works as a search engine, a social network for users to interact with each other and a nano-course section where each of them can contribute their skills or knowledge to empower the network.
One year later, we are still growing the community - already with more than 2,800 users from all continents - and it's time to activate the second phase. Thanks to your contribution, we can activate one more equity tool in the music industry: FEMMARKET.
FemMarket is envisioned as a talent discovery and marketing platform that allows women and non-binary creators in the music industry to collaborate with other music creators, share content and manage relationships. It allows creators to not only collaborate, but also buy and sell products and services from the global music industry ecosystem.
Description of the project. Main features, strengths and differentials.
WHAT IS FEMMARKET?
FemMarket is a specific niche multi-seller marketplace (the ecosystem of the music industry) where each creator or professional will be able to generate her own personalised and free web portfolio from where she will be able to sell/find products and services related to the needs of other creators and industry players.
At the same time it presents the solution for the booking of bands, djs and solo artists present in the industry, with an automated management system, thus promoting the recruitment of new and underrepresented talent without intermediaries.
WHAT CAN I FIND / SELL ON FEMMARKET?
📌 Every user can sell/find products related to the music ecosystem, such as samples, loops, beats, locutions, album covers, or their own productions and albums independently.
📌 Bands, solo artists and dj's can be booked directly by the platform without intermediaries and manage their bookings.
📌 Professionals and industry workers can offer services within the platform, such as: mixing and mastering services, music production for third parties, track reviews, composers, journalists and photographers specialised in artists or events, staff for the crew of your next event, among many other possibilities.
Help us to make the leap and position ourselves as the music booking platform for women and non-binary creators!
WHAT WILL WE USE THE FUNDRAISED MONEY FOR??
The proceeds of the campaign will be used to cover the expenses generated in this second phase of the platform called FemMarket.
On the one hand, by reaching the minimum we will be able to cover the necessary expenses for the development of the prototype in its most basic but already functional stage on which to continue working.
On the other hand, reaching the optimum will allow us, among other things, to remunerate the work of a multidisciplinary team whose work will be aimed at facilitating access to the supply and demand of products and services derived from the music industry and generated by women or non-binary creators. At the same time it will allow us to advance in the most optimal development of the prototype to turn it into an efficient and easy to use functional tool. It is essential that you help us spread the word to reach this optimum! 🙏🏻
Why this is important
👉🏼 Because we want more women to be able to make a living from their passion, music.
We have surveyed our community and only 39% can say that they make a living from their work in this industry. We want to open up business opportunities and diversification for them. Encourage entrepreneurship in our sector.
Because we want to support and connect emerging and underrepresented talent with agencies, bookers and promoters to boost their careers within the music ecosystem. We want to be the platform that drives the booking of emerging talent!** We will facilitate access to new sales and promotion channels.
👉🏼 Because we want the big players in the industry to have it easy, and have no more excuses for not including new proposals from women and dissidents, or finding working women in the different positions in the music and creative industry.
👉🏼 Because we want to create an unprecedented virtual space where you can find in one place, products and services from the music ecosystem made by female creators for male and female creators from all over the world.
👉🏼 Because we are based on feminist economics as a mechanism for the radical transformation of society Because living in equality means turning around a world in which inequality is the norm.
👉🏼 Because we believe that by generating gender equity proposals and measures, we will finally achieve equality for our industry.
Team and experience
We were born as a collective in 2017 to vindicate the role of women and dissidence in electronic music. We were born with the mission to make noise. Since then - and after having worked for two years as bookers - we decided to look for global solutions to fight the gender gap beyond activism, adding the technological component and the digital economy**.
That's when we decided to create a technological solution that would allow us to help a greater number of women, beyond our borders and beyond our possibility of representation as bookers in electronic music. This is how in December 2019 the idea of the Digital Platform was born and during 2020 we shaped, activated, pivoted and moved forward.
- During 2020 we were promoted by the Pre Incubation Programme of the Barcelona Local Development Agency (Barcelona Activa).
- We were also promoted through our founder Natalia San Juan, by the European Keychange Programme for gender parity in the music industry.
- We won the [Spanish Ministry of Culture] (https://www.culturaydeporte.gob.es/portada.html) fund for the modernisation of cultural industries.
- We participated in the Matchimpulsa 100/20/10 cross-feminist programme for the digital platform for the Social Solidarity and Collaborative Economy in Barcelona, promoted by Dimmons, the Universitat Oberta de Catalunya, Barcelona City Council and Barcelona Activa.
- We were finalists in the Premis Dona Tic, entrepreneur category, through our founder. Prize awarded by the Generalitat de Catalunya
- We won the Beques Premis Barcelona, to make our first album EP 21, inclusive music.
As a result of our constant, door to door and professional work, we have achieved recognition and visibility in the industry at both national and international professional level, which allows us to open many key doors, giving us the perfect support to approach the real needs and connections necessary to provide the solution.
Who are we involved in this project?
Maite Perez (Director of the Association). She is also in charge of the finances and the management of each of our actions. Without her we would have a hard time.
Natalia San Juan (Founder and Director). Producer and Music Activist, founder of the movement in 2017 and promoter of various projects within the organisation. You can see her in different professional fairs inside and outside Spain, amplifying our message beyond borders.
Sandra Montero (Strategic Consultant). Communications specialist and good music addict. She is the one who helps us find the right way to tell what we do and thus achieve a greater impact and therefore reach more corners where there are women and dissidents in the music ecosystem.
Fernando Domeq (Computer Scientist). He is the one who makes all those crazy ideas that come to our heads come true. Fernando manages all our technological side and our expectations about it.
Luciana Balbi (LATAM Representative). She is the one who generates synergies across the pond. Together with Barcelona, Luciana looks for the best ways to build solid bridges to help artists and workers "there" and "here".
Viki Anta (Creativity and support). Crazy ideas always come first from talking it over with Viki, a good chat is enough to get inspired.
And the next one can be you! .... have a look at the "collaborations" section.