About this project
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Acquisition of fabrics
The basis of the collection are fabrics made from recycled pet and fishing net fiber. We need to buy the raw material to be able to make the 2022 collection. Our fabric producers are located in Barcelona and Valencia.
Fabrics are purchased in plain color (black and white) so it is necessary to print them. At Gregal Ecodesign we use sublimation printing with proximity printers that use environmentally friendly materials. Sublimation printing is one of the most ecological techniques that exist due to the little use of water they make when transferring the color.
Rewards and shipments
It is not the most attractive of the project but it is also necessary to cover it. Pay for the collaborations that we do promoting the local economy and shipments so that they arrive correctly to you.
All this would not be possible without the Goteo platform, which we have to support so that it continues to work so well and supporting emerging projects.
Web positioning and communication
The sale of the Gregal Swim is done through the website www.ateliergregal.com. A site that has to be well optimized to reach as many people as possible.
Hiring a seamstress
This new collection will require the hiring of a part-time person who will support the sewing of the swimsuits.
Photography and Editing
For a good communication campaign it is essential to take care of the details that come to people. Product photography and a stylish fashion editorial is the gateway to higher sales.
The project is about confection but we need to communicate it so that it reaches a greater number of people. For this, it is essential to have a communication campaign that makes us more beautiful than we are cut and confection
Based on the design, we would like to hire a pattern maker to make the collection come true. From the workshop we have the ability to do it but a professional would be a fundamental support to differentiate ourselves from the competition.
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Gregal EcoDesign is a sustainable fashion project that has the Mediterranean Sea as the axis of all its collections . Since 2018, it has been researching indigenous fabrics from the Mediterranean basin and modernizing original garments from the region.
In Gregal EcoDesign we value exclusivity , avoiding having stock and betting on tailor-made clothing . Each piece is handmade on demand, following the processes of creating artisan patterns.
For the summer of 2021 we have launched the Bona Mar collection where sustainable fabric is joined by sublimation printing, one of the most ecological techniques that exist today. And, although the summer has not passed, we are already thinking about the 2022 campaign and we are considering expanding the market in order to reach more people and raise awareness of the great problem that exists on the seabed . For this we need your help to continue with the expansion process and create a more sustainable and conscious future.
Description of the project. Main features, strengths and differentials.
Made with fabric that comes from nets and plastics extracted from the seabed to raise awareness of the problems that exist with the excessive use of plastics and nets abandoned at the bottom of the sea.
Work together with NGOs to recover the seabed and its fauna and flora . We are concerned not only with what the sea kills, but with what remains alive. That is why we collaborate with NGOs that take care of the fauna and flora of the Mediterranean Sea.
Recover artisanal sewing techniques . We are contemporary artisans and our work follows the thread of the first weavers that existed.
Recover autochthonous tissues from the Mediterranean basin. The Mediterranean, as the cradle of civilization, has always been rich in cottons, silks, linens ... an industry that has been disappearing until it is almost residual and at Gregal Ecodesign we want to give these fabrics the place they deserve and that they should never have. stop occupying.
Promote employment and the economy in rural areas.
Why this is important
The project is aimed at people who care about what they wear , about the fabrics that touch their skin . Who have a special sensitivity to environmental problems and want to do their bit to help improve the environment in which they live.
The project is established in Artana , a town in the Sierra de Espadán, in Castellón. The commitment to rural development of the Gregal EcoDesign project and the concern to recover Mediterranean artisan techniques made it the optimal place to develop it.
In addition, Gregal EcoDesign collaborates with the NGO Xaloc by donating € 1 for each sale for its seahorse hospital located in Valencia.
The project is carried out by the hand of Naiara Cáliz, as an autonomous figure of the project. Gregal EcoDesign belongs to different social movements and to the Sustainable Fashion Association La Textilería .